DAM Calculator

Calculate the ROI of a DAM

Complete the following questions to receive a personalized report and learn how a Lookatme™ Digital Asset management solution can benefit & protect your organization.

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Step 1 Your goals

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To help your organization understand the value of a Lookatme™ DAM, we need first to understand your goals and needs. The information you provide will be part of the report we provide, which can help you introduce the benefits of a DAM to others in your organization.

Step 2 Your collection

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Many organizations dramatically underestimate the size and value of their digital asset collection. You may choose to audit your collection, collect anecdotal information or just make an educated guess. Obviously the more you know, the more accurate we can calculate the benefit of a Lookatme™ DAM.

Step 3 Storage & protection

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Despite best intentions and efforts, most organizations have digital assets spread across multiple locations. Understanding where your organization's digital assets are (and are not) is key to helping your organization to understand risks and missed opportunities.

Step 4 Project management

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The Lookatme™ DAM is much more than a file sharing solution. It's a tool for discovery and productivity. You can use it to manage access and approvals. It's a fantastic way of storing files in development and managing version control.

To determine how much Lookatme™ DAM can improve project management, we need to understand how you manage projects today with digital assets.

Step 5 External content providers

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The Lookatme™ DAM provides you with opportunities to centralize and manage content created by 3rd parties such as photographers, videographers, designers, ad agencies, PR teams and wholesalers. Lookatme™ DAM also allows you to mitigate risk through management of copyright, moral and usage, as well as maintain file fidelity. To determine how much Lookatme™ DAM can improve management of content created by external content providers, we need the following information.

Step 6 Workflows

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One of the easiest ways to demonstrate the value of a Lookatme™ DAM is to demonstrate how much time your team could save with easier, more secure access to a ‘single source of truth' for all of your digital assets.

To help us show this we need to understand the following information.

Step 7 Visual narratives for editorial content

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Images and videos are critical in helping journalists create visual narratives for their stories. This impacts the role of PR and IR teams, crisis management and building brand and recruitment brand reputation. You can extend the capabilities of your Lookatme DAM with a fully integrated Lookatmedia online newsroom.

Step 8 Protect your investment

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To understand the risk and potential losses that may occur without a Lookatme™ DAM, we need first to understand your investment.

The following questions are designed with this in mind.

Step 9 Incident protection

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Many organizations start looking for a DAM after something goes wrong.

Congratulations Your report is almost complete

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The information you have provided will allow us to create a report on how a Lookatme™ Digital Asset Management solution will benefit and protect your organization.

Once you complete the following contact information your personalized report will be sent to you via email.

What is a Digital Asset Management solution (DAM)?

A Digital Asset Management solution is a great way to improve the efficiency of communications in your organization. It is also a great way of saving money and even monetizing your digital assets.

How can my organization benefit from a DAM?

How much you improve the efficiency of your communications and how much you save varies from organization to organization. It's determined by the volume of your collection of images, video, PDF, artwork and other highly visual asset collection. It's also determined by how you use your digital assets today and how much more value you can create by using them more effectively.

What should I be looking for in a DAM?

To help you understand how much value your Lookatme™ Digital Asset Management solution can add to your organization, we've created this calculator and report.

Preferred Currency for Calculation

What do you hope to achieve by implementing a Lookatme™ DAM?

Estimate the size of your collection

Quantity
of assets
Average size per asset

Hi-res images - Uncompressed

e.g. RAW image, TIFF: 26+ MB

MB

Hi-res images - Compressed

e.g. Hi-res JPEG: 5+ MB, iPhone: 4 MB

MB

RAW video files

e.g. 1 min RAW: 15,000 MB

MB

High definition videos

e.g. 1 min HD 20 MB

MB

Adobe working files

e.g. Photoshop, Illustrator

MB

Hi-res PDFs

MB

Where are your digital assets stored?

How do you protect your digital assets?

How are brand assets managed in your organization?

Do you have a way of managing version control?

How does your team use your digital assets?

Will external content providers use your DAM?

Do you manage and store content created or provided by external providers? e.g. designers, photographers, videographers, PR, ad agency, wholesalers

Do you manage copyright and moral rights associated with content from external providers?

Do you want to protect your organization from expired usage rights?

Search/discovery

Number of people in your organization using digital assets

Average time each person spent searching for assets each day (Industry average is 40 minutes)

min

Approvals

It is important to know if your organization has centralized control over the use of digital assets.

Who is responsible in your organization for approving digital assets for use?

Do you have PR, IR and Employer Brand teams?

Are your PR, IR and Employer Brand teams internal or external?

How many people are in your PR, IR and Employer Brand teams combined?

Do they currently use or intend to use images or videos from your collection?

Do they have a separate image and video collection in one secure location?

Do you have a process for ensuring compliance with your brand guidelines for visual assets that they provide for editorial usage?

What is that process?

How does your team supply image and videos to the media?

How many hours per month does your team spend, on average, fulfilling image and video request from the media?

How many hours per month does your team spend, on average, following up media pitches?

Investment

On average, how much do you spend a year on all photography?

How much do you spend on stock images per year?

On average, how much do you spend a year on video creation?

How much have you spent in the last year on creation of other digital assets?

e.g. print collateral, website content, social media content, presenters, other image intensive documents

Are you looking for a DAM because of a recent problem with digital assets?

Have any of the following occurred?

Please provide the following information to allow us to personalize your report.